Have you experienced a Random Act of Culture® yet? Knight Foundation’s national program to get culture out of the performance halls and onto the streets is at 266 random acts and counting. The Chronicle of Philanthropy caught a recent Random Act of Culture®:
“Shoppers at a Macon, Ga., grocery store were going about their business when a cellist suddenly started playing a selection from Bizet’s “Carmen” in front of the clementine display. As three violinists waltzed past the lettuce and pears to join him, people stopped, stared, smiled, and took photos. One little boy tapped out a few notes on some plums. A round of applause erupted after the last dramatic note.”
The Chronicle notes that Random Acts of Culture™ aims to remind people how classical performances enrich their lives and attract new supporters to the arts. It reports that the strategy is working for some arts groups – the Opera Company of Philadelphia has seen many of its major donors increase their gifts since it began participating in the Random Act of Culture® program. One donor increased his contribution from $15,000 to $25,000.
Click here to read the entire Chronicle of Philanthropy article.